Sex and tourism has arguably been an understudied area of research relative to the central roles that sex plays within tourism experiences. Under the broad umbrella of sex, concepts such as sensual, sexual, love, romance, and erotic have similarly been under-researched within tourism. As a result, much of the complexity and nuanced nature of sex in tourism has arguably yet to be explored in great detail. It has been suggested that this situation is a consequence of social norms and values that continue to mitigate against open discussions of sex, even in a world that is increasingly saturated by public displays of sex. One of the primary foci of the relatively small amount of research on sex and tourism has been on the dark side of the issue; concerning the abuse of individuals and segments of society and focused around commercial sex tourism. While an important area of study it has arguably overshadowed the light side of sex and tourism which is not related to abuse of power and individuals but is, instead, about pleasure and fun; issues which are themselves important and worthy of investigation. Combined, the light and dark side of sex and tourism can speak to issues of disempowerment and empowerment, and social and individual well-being.