Dated 23rd September 2018, the Chinese publication Leisure Magazine and the WLO signed a Memorandum of Understanding (MoU) aimed at establishing cooperation mechanisms for the promotion of WLO’s mission and vision in China.
Authorized by Chinese State Administration of Radio Film and Television (SARFT), Leisure Magazine was founded in 2003. It is the first Chinese magazine focusing on spreading advanced leisure concept and leading new leisure lifestyle. Leisure Magazine is owned by Hangzhou Daily Press Group and publishes 12 issues per year (from 100,000 to 120,000 copies per month). As a mass-circulation and influential leisure magazine in China, it covers 44 major cities and regions in China such as Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Chongqing, etc. Leisure Magazine is the official publication of the World Leisure Expo in Hangzhou.
Through this MoU, WLO will contribute to the Leisure Magazine with annual reports on leisure trends. Plus, experts within WLO family are invited to contribute to the publication in the role of columnists. Finally, WLO Chairman Dr. Roger Coles and Chief Operating Officer (COO) Dr. Cristina Ortega become honorary consultants through this MoU.
We at WLO express our satisfaction for this agreement and hope that this collaboration brings new opportunities for our members and the Chinese and global leisure community.